ALLAuthentic.com Advances
The Art Of Jersey Framing
Over the past six years, the company
has participated in charity events, public autograph signings, trade shows and
many other public events.
Such interaction with customers and the public at large has enabled the firm to adopt best practices and pass
along its specialized knowledge of the
sports collectible
industry to consumers.
Kelly Johns, chief executive officer of ALLAuthentic.com, says customers often are confused about what they
want in a jersey frame and should be aware that not all dealers provide have
equivalent knowledge or experience in this important area.
There are four things
consumers need to look at, says Johns. Most framers do not specialize in
framing jerseys.
The first thing Johns recommends is to determine if a prospective framer has any experience in framing
jerseys. When customers desire to frame a high-end, autographed jersey, the last
thing they want is to put it in a shabby frame.
Consumers should ask to see pictures of framed jerseys, Johns advises. Most commercial frame shops are
inexperienced at handling and positioning jerseys in a frame.
Not only are commercial frame shops very expensive, but 90 percent of the work
they do revolves around pictures, posters, paintings and art, Johns says.
Johns advises customers to find a company that specializes in framing jerseys.
He further advises customers to look at the molding what most people refer to as the frame. Make sure
it is not made of grainy, thin material. Strong molding that frames the jersey solidly should be selected.
Most framers skimp on the molding in an effort to save money, Johns says.
The most important thing is to verify that your framer knows how to properly
pin and secure your jersey to the mat board. This is where most framers fall
short. They use inferior methods of pinning like sewing the jersey directly to
the mat board (this damages your jersey). Other framers do a sloppy job of
pinning which results in a substandard product.
Consumers also should insist on high-grade acrylic instead of cheap glass, Johns says.
Most framers use glass to cut costs, he points out. But glass is very heavy and breaks easily.
Johns says the company recently has taken a more active role in creating pieces that are of exceptionally high
quality. Currently ALLAuthentic.com offers some of the most innovative jersey
frame designs that are simple, yet elegant, Johns says.
The edge we have is that we have been to so many public events and have watched hundreds of reactions to
framed memorabilia from consumers. Through that experience
we have been able to hone in on what the sports memorabilia collector wants and
translate that to a work-of-art called a jersey frame, Johns says.
ALLAuthentic.com features a jersey frame page on its site that includes online
video to give consumers a close up on what the framing looks like.
ALLAuthentic.com Sports Memorabilia is a Riverside, CA.- based company that has been in the sports
memorabilia & collectible industry since 1998
Kelly Johns started ALLAuthentic.com in 1998 by selling
sports memorabilia online out of his
garage. Since then ALLAuthentic.com has grown to be one of the largest, most
reputable sports memorabilia companies on the Internet.